Head BVA Europe, (French Equivalent to the Nudge Unit)
Eric Singler is the Managing Director of the BVA group. He is also the Founder and CEO of BVA Nudge Unit. He has become a pioneer in applying behavioral economics learnings and Nudges to win at behavioral change with public policies, Fortune 500 companies, NGO and international organizations. He is the author of 3 books specializing in the application of Nudge: “Nudge Marketing”, “Green Nudge” focused on sustainability and “Nudge Management” focused on creating better work environments.